Top 5 Ways to Promote your Podcast
Podcasting is a fantastic way to get your voice heard, literally. With podcasting, it’s easier to get your personality across to the listener than blog posts, and it’s cheaper and simpler to do than video content.
There are many ways to make your podcast great, but business owners often struggle with finding and growing an audience. In this article, we’ll look at five top ways to increase your listener base.
1 – Find your Niche Audience
Before committing large sums of money to advertise your podcast, think about who your target audience is. Who is the perfect listener to your show? What do they want and need from a podcast?
A big mistake new podcasters often make is to attempt to cover a subject that’s too broad. Instead, focus on a small area in your niche so you can stand out.
Consider where your perfect listener hangs out, the types of websites they view, and the social media groups they enjoy. You can now subtly promote your podcast to these niche audiences instead of competing against the entire internet.
2 – Book Guest Stars
Having guests on your podcast has many benefits. You’re keeping your content fresh and interesting, and your readers can hear new perspectives on your niche. Guests can give your podcast an air of professionalism and authority, especially if you can book respected industry experts.
Besides promoting the guest spot on your website and social media, ask guest stars to promote your podcast on their channels. It’s a win-win for everyone, as you will undoubtedly find new followers, and the guest star shows their followers that they are a valued guests on a respected podcast.
3 – Communicate with your Audience
Ask for feedback on your podcasts from your listeners. Pose a question at the end of each stream that gets the conversation started. Engaging your listeners will strengthen their interest in your podcast and increase the chances they’ll post about it on social media, finding you new listeners.
Discussions with your audience can create new ideas for further podcasts and can even reveal new money-making avenues you can explore.
4 – Publish to Multiple Platforms
Podcasting doesn’t have a single platform that rules above them all. Your potential listeners use a range of platforms to get their audio content, including iTunes, Google Play, SoundCloud, Pocket Casts, and Overcast. If you correctly set up an RSS feed for your podcast, you can publish to all these platforms with little work.
Don’t forget YouTube, as well. Many people use the video-sharing site to find podcasts, and it’s easy to embed a YouTube video anywhere on the web. It takes little work to convert a podcast into a video showing a still image, and it could lead to a much wider audience.
5 – Support your Podcast Episodes with Other Content
Ensure your subscribers don’t miss an important podcast episode by sending a short alert email highlighting what you discussed and why it might be useful to them. It’s a good way of demonstrating your value to your subscribers.
When possible, include supporting PDFs, articles, or other resources that back up what’s discussed in your episodes. Besides offering more value to your listeners, it demonstrates to other people the type of great content they can find in your podcast.