User Generated Content
Sometimes generating content for your business can be a difficult task. Trying to find something new that creates engagement and reach with your fans can sometimes take hours. The good news is there is a solution – User Generated Content. According to Bazaar Voice, 64% of Millennials and 53% of Baby Boomers want more opportunities to share their opinions about Brands. That is a large number of people asking for an opportunity to share your customer experience and product for free to their friends, family and co-workers.
5 Ideas on How to Create User Generated Content for your Business
Here are a few ideas to help get your creative juices flowing to help create user generated content:
Below is the Selfie Station at the Hilton Ft. Lauderdale Marina. The Selfie Station sign asks user to post their photo with a hashtag (which the Hilton tracks) to be enter to “win” Guest of the Month.
Here is a selfie background from a hotel in the Florida Keys and the direction on how to tag the hotel:
Next, we have a cut out that promoted an event at Whole Foods. This method has been used for year at zoos or amusement parks. Think outside the box when creating your cut out.
- Florist: Cut out of a Flower
- Dealership: A Iconic Vehicle or Mascot
- Shoe Store: Create a Frame a Foot Level #ShoeShelfie
A mascot costume can be expensive. If you have a dog or cat that hangs out in your office, they can become your mascot.
User generated content is a great way to generate content and conversation but in order for it to be successful you need to track the content. You can track content with a hashtag (#) tracking software, have users check in at your location or have them tag your business name in the post.