How do you communicate with your clients? Direct mail? Social Media? Blogging? Did you know 44% of all email recipients made at least one purchase based on a marketing email sent to them? That is a solid number and one of the biggest reasons why you need to be marketing your business this way.
Email Marketing Explained
The key to a successful campaign is to engage your customers with content, tips, offers and images. Create content that will resonate with them and entice them to click through to your website. That’s the whole goal.
But just sending to anyone and everyone you can think of won’t work. Sending those types of messages is known as spam and staying off spam lists is a big concern when you engage in this type of marketing. The key is to make sure you send individual emails and stay away from certain, “key” spam words. You also want to make sure you have opt-out and opt-in options.
Our experienced professionals can work with most email service providers such as Mail Chimp, Constant Contact or Infusionsoft. We can help your team get your email marketing program off the ground and producing conversions.
You don’t Have To Figure It Out Alone
But if that all seems a little overwhelming, we can also set up and run your email marketing for you. We can create an opt-in & opt-out program and work with you to create a design that fits your branding. In addition, we can also work collaboratively to develop content, sales offers, newsletters, and more. We will also track your data to make sure you are getting the optimal customer engagement.
It’s all part of our total Email Marketing Service. Are you interested in learning how your business can get the benefits of this form of marketing? Call us at 989-272-2238.