content marketing helps search rankingsHave you heard the phrase, “Content is king?”  It is especially true when it comes to content marketing!  It involves using content to market your business.

Your website content is how search engines will organically (non-paid) index your site and rank it on the search result pages.  Search engines will scan your website for content to determine what keywords you will rank for and in what position.   If your website is outdated or does not have enough content, it will end up ranking poorly.  That means it will not be discovered easily by those searching for what you do.

Content Marketing Can Help

But using content marketing provides you with opportunities to share information about your products and services and can also help your website rank higher in searches.

Google’s search algorithm looks for websites that have updated content.  The one’s that do rank better.  So a great way to keep your site updated and offer fresh content to your clients is through your blog.  A blog is a way for you to share information in an article form about your business, your industry, your products or services or just answer the most commonly asked questions you receive.  By posting blog articles you can establish brand awareness and industry credibility with your clients while also building authority with the various search engines.

Need a Content Management Solution?

If you do not have a blog, we can consult on whether adding one is practical for your business.

If another solution is needed, we can help create new content.  Our team can create graphics that reflect your offers and sales.  We can create research articles or case studies regarding your products or services.  Once we have determined what content strategy works best with your goals, we can intertwine your content and social media strategies together.

Interested in learning more?  Call us at 989-272-2238 to hear how our content marketing and management solutions can help you rank better.