Why Likes on Social Media Don?t Matter
What if we told you that the number of likes on social media you get doesn?t matter? With Instagram recently and somewhat controversially removing the ability to like a post …
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Content is Not Only King, it’s Queen Too
Content marketing is central to any online marketing strategy. Any successful digital marketing campaign largely comes down to the content created that?s been valuable and relevant to the audience. Everything …
How to Understand and Stop Mismanag-ing Your Online Directories
How do new customers first find your business? We often think of them typing a relevant search into Google and clicking through the results to get to your website. Sure, …
How to Manage Your Reputation When the Trolls Come Running
Building your company?s brand online is tough enough when you?re working to establish yourself and dealing with usual business growing pains, but what about when you have to deal with …
Social Media Platforms: Understanding What is Right for Your Business
Social Media Platforms Breakdown: Understanding what is Right for Your Business Social media is a cornerstone of success for any online business. It?s the perfect way to interact with …
How to Set Up Your Facebook Page
By Alexander Bussey In previous articles, we have discussed the power of social media marketing and talked at length about the importance of Facebook; the only social media platform to …
Instagram Stories: How to Create the Best Content for Your Followers
By: Alexander Bussey Instagram stories are a relatively new feature; first launched by the app in August 2017. Similar to Snapchat stories, Instagram allows you to share a selection of …
The Fundamentals of Digital Marketing #8: Email Marketing
By: Alexander Bussey Today, we believe it all too easy to overlook the power of email marketing. Modern marketing blogs tend to focus on content, SEO or paid search, and …
The Fundamentals of Digital Marketing #7: Keyword Research
Understanding the basics of in-depth, keyword research so that you will properly utilize search terms for your audience.
The Fundamentals of Digital Marketing #6: Social Media and SEO
By: Alexander Bussey This article forms part of an ongoing series, designed to help small business owners assimilate the basics of digital marketing. If you run a business, there?s a …
