Marketing Funnel Basics
Believe it or not, a funnel is more than just an instrument. The same structure applies to the sales cycle, too! In this episode, we talk about the “sales funnel” …
Cold and Warm Audience Targeting for Social Media Advertising
What is cold audience targeting? How about warm audience targeting? How can we use both of these strategies to our advantage? Learn the answers to all of these questions and …
Getting to Know GA4, the Latest Version of Google Analytics
While you may be familiar with Universal Analytics, Google has stopped using this tool in favor of GA4, their latest analytics tool. Join us as we dive into the differences …
Websites & Landing Pages: What’s the Difference?
Do you know the difference between a website and a landing page? If not, don’t fret! In this episode, we discuss what makes a website versus a landing page and …
Facebook Ads 101
As of 2023, 244 million people (equivalent to 72% of the US population) use Facebook. It’s time to tap into that user base and explore the world of Facebook ads. …
Why & How to Use Customer Reviews in Your Marketing
Reviews have a huge impact when it comes to digital marketing. Reading and replying to reviews is important, but that’s not all there is to it! In this episode, we …
Things You’ll Need When Outsourcing Your Online Marketing
Now that you’ve decided to outsource your online marketing, it’s time to talk about building a successful relationship together. You aren’t exempt from responsibility once you’ve brought your digital marketer …
Tips for Hiring a Digital Marketer
You’ve decided to hire a digital marketer. Now what? In this episode, we discuss some of the less obvious questions to ask when deciding who to hire. Not all digital …
How to Plan and Build an Awesome Website
We are joined by special guest Kelly Ward, expert on all things website-related! Every business needs a website, and that website is a key part of attracting and keeping clients. …
Developing Processes for Creating & Publishing Digital Marketing Content
Once you’ve decided what kind of digital content you’ll be creating, it’s time to set everything in motion. Developing and following reliable, consistent processes will help you and your team …
