In a world driven by data, it is important you have control of your Google Analytics. Google Analytics gives you a snapshot of your website traffic by allowing you to see how your customers are interacting with your website. You can look at traffic, time onsite, bounce rate and customer flow just to name a few.
If you do not have analytics set up currently please follow the directions below.
Search for Google Analytics in your search bar and click on the link. Your search may look different then the picture below. Just make sure to click on one of the two links below.
Next log in your account or create an account. For all of our clients, I create a gmail account for us to use if the client currently does not have an account. It is important to note, you do not need a gmail account for analytics.
After you log in, Google will ask you fill in information about your site.
The Industry Category helps Google give determine baselines for your site. For example, if you are in the automotive dealership world, you data will change consistently because of turning inventory.
After clicking the submit button at the bottom, Google will ask you to agree to their terms and conditions. Which of course, we will because we want to use their tools.
Once you agree to their terms you will get a code, that needs to be pasted on to your site. If you have a webmaster or IT person, just email them and ask them to add it for you. If you do not, search how to add to your individual platform (WIX, WordPress etc) or give our team a call.
Within a few hours after adding the code, Google will start tracking our data!
Check out this article on Google Analytics 101