Google Analytics Key Term Definitions

Understanding your Google analytics is key to understanding the your clients and how they interact with your website.  The data will also give you clear indications if your paid search or other campaigns are giving you a return on your investment (ROI).

Channel Groupings:

Google Anayltics Terms

  1. Organic Search – This number indications how many people have come to your site naturally through a search.
  2. Direct – This is the number of people who directly enter your URL/Domain name in to the search bar.
  3. Paid – The number of people who came to your site through a paid per click campaign (AdWords)
  4. Referrals – The number of people who followed a link from another site to yours.

Other information:

Users: The number of unique visitors that have visited your site

New Users: The number of first time visitors on your site for a specific period of time

Session: The number of visitors that have come to your site.  One person will be counted several times, if they visit your site often.

Bounce Rate – The percentage of people who left your site under :30 seconds without visiting an additional page.

I also spoke about Impressions during the Facebook Live video also.

Impression – The number of times a person had an “opportunity”  to see your ad.

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